Price$39.95
Media TypeTrick, DVD
CategoryClose Up
Date AddedAug 27, 2010
Wow 2.0
Masuda
ATTO Co.,Ltd.
(Based on 2 reviews)
A card is selected, signed, and lost in the deck. A random card is removed and fails to be the chosen card. This random card is inserted in a plastic sleeve to isolate it and avoid any chance of "tricky sleight of hand." The card SLOWLY and VISIBLY changes to the signed selection. You will be blown away by how amazing this looks. After seeing this trick, Lance Burton simply said, "WOW!" He was at a loss for words, thus the name.
Wow 2.0 (Face Up) now includes the gimmick and thorough instructional DVD. As a bonus, world renowned trade show performer Paul Gertner contributes an amazing effect where the magic moment is captured forever on a spectator's phone - a souvenir they will talk about long after it is over.
Wow 2.0 is one of the most amazing pieces of magic you will ever do. Easy, visual and stunning - you will do it just to amuse yourself and marvel at its effect. Includes instructional DVD and Face Up Wow 2.0 gimmick.
Reviews
(Top ▲)
Wow . . . So for forty bucks, here's what you get: A very cleverly designed gimmick, a weird piece of plastic that is never explained in the instructions, and a DVD with a handful of cool ideas. Just for clarity, when I refer to the Wow gimmick, what I'm referring to is a piece of plastic that is see through, yet a card can magically and visually appear to appear beneath the plastic. Hopefully you've watched the trailer already so you can get a sense of the effect. There's some good news and bad news, however. The good news is that the effect and the effects possible with the Wow gimmick are amazing. They make for some very visual magic. I'll get to the bad news in a moment. First, let me explain the product and packaging. It's a bit strange.
There is a face up and a face down version of the Wow gimmick. What they've done here is combined the face up effects and the face down effects onto one DVD. That way, no matter which gimmick you order, you get the same DVD. Secondly, the DVD casing - believe it or not - is reversible. Depending on which version you order (face up or face down), your package will be displayed accordingly. Thus the only thing unique in each package is the gimmick itself.
That's where the bad news comes in. If you only have the face up or only have the face down, you'll be bummed that you don't have the other one. The DVD teaches both gimmicks; thus you'll see the potential of the one you own and the one you don't own. As far as I can tell, the only way to get the one you don't have is to spend another forty clams and get a second copy of the DVD with the inverted packaging that contains the Wow gimmick that you don't have.
Further more a fair number of effects taught on the DVD use a second un-gimmicked Wow gimmick (forgive the oxymoron, but that's the best way I can think of to explain it). Of course, the DVD does not come with said un-gimmicked gimmick. That's another thirteen bucks.
In my less-than-humble opinion, I would have just included all three (face up, face down and un-gimmicked) and bumped the price up a few bucks. I definitely think it would be worth it.
So with that said, as I stated in the beginning, the range of effects possible with these gimmicks are killer. It's the closest looking thing to real magic that I've seen in a long time. The only thing that's a little weird is the gimmick itself. It has no meaning. It's a weird plastic thing that you put on the deck for no apparent reason. However, Paul Gertner has a great concept that gives the prop meaning if you're using the face up gimmick. Basically a card is "selected." Then the spectator is given the Wow gimmick. She can see through it. However, she holds the plastic up to her face; then, using her cell phone, you take a picture of her and the plastic. When she looks at the picture, it is a picture of her holding her selection.
As for the quality, the product is solid, well made, and very much worth the investment if you don't mind using a strange prop that has no explanation. Odds are, you'll want to spend the extra dough and at least get the un-gimmicked gimmick. Most of the effects that suggest using the un-gimmicked gimmick are effects that use the face down Wow gimmick. Thus if you purchase the face up gimmick, then you likely won't need to the un-gimmicked gimmick. Of the two, I think that I like the face up version better. It seems to have the broader range of effects and also seems to be much more visual.
All in all, this is a solid product. However, for the un-included props, the high cost to get the extra props, the best I can give this is a 3.5 star rating and a final verdict of gem.
There is a face up and a face down version of the Wow gimmick. What they've done here is combined the face up effects and the face down effects onto one DVD. That way, no matter which gimmick you order, you get the same DVD. Secondly, the DVD casing - believe it or not - is reversible. Depending on which version you order (face up or face down), your package will be displayed accordingly. Thus the only thing unique in each package is the gimmick itself.
That's where the bad news comes in. If you only have the face up or only have the face down, you'll be bummed that you don't have the other one. The DVD teaches both gimmicks; thus you'll see the potential of the one you own and the one you don't own. As far as I can tell, the only way to get the one you don't have is to spend another forty clams and get a second copy of the DVD with the inverted packaging that contains the Wow gimmick that you don't have.
Further more a fair number of effects taught on the DVD use a second un-gimmicked Wow gimmick (forgive the oxymoron, but that's the best way I can think of to explain it). Of course, the DVD does not come with said un-gimmicked gimmick. That's another thirteen bucks.
In my less-than-humble opinion, I would have just included all three (face up, face down and un-gimmicked) and bumped the price up a few bucks. I definitely think it would be worth it.
So with that said, as I stated in the beginning, the range of effects possible with these gimmicks are killer. It's the closest looking thing to real magic that I've seen in a long time. The only thing that's a little weird is the gimmick itself. It has no meaning. It's a weird plastic thing that you put on the deck for no apparent reason. However, Paul Gertner has a great concept that gives the prop meaning if you're using the face up gimmick. Basically a card is "selected." Then the spectator is given the Wow gimmick. She can see through it. However, she holds the plastic up to her face; then, using her cell phone, you take a picture of her and the plastic. When she looks at the picture, it is a picture of her holding her selection.
As for the quality, the product is solid, well made, and very much worth the investment if you don't mind using a strange prop that has no explanation. Odds are, you'll want to spend the extra dough and at least get the un-gimmicked gimmick. Most of the effects that suggest using the un-gimmicked gimmick are effects that use the face down Wow gimmick. Thus if you purchase the face up gimmick, then you likely won't need to the un-gimmicked gimmick. Of the two, I think that I like the face up version better. It seems to have the broader range of effects and also seems to be much more visual.
All in all, this is a solid product. However, for the un-included props, the high cost to get the extra props, the best I can give this is a 3.5 star rating and a final verdict of gem.
(Top ▲)
When Masuda's original Wow first hit the market I heard a lot about it. Everyone was saying that it looked like a movie special effect, but that it was rather expensive for a one trick pony.
I never did see Wow, but I did eventually see some of the unimpressive and shameless knockoffs that appeared a few months later. Although they were fun to play with, I wasn't impressed.
I am slightly more impressed with Wow 2.0, although I'm not exactly sure how it differs from the original version. (I guess the face-down edition is the major new twist.)
The 40 minute DVD is acceptable, but the target market for this product is revealed by the very (very) basic card techniques that are carefully taught. It's worth sitting through the disc though, as there are some good ideas and interesting routines. I mostly liked the ones where the odd plastic sheath is acknowledged as being, well, odd. Trying to pass it off as a "cover" or somesuch is just plain silly--it's clearly a prop, especially so when it causes the eye-popping transformation.
That's why the lessons on the DVD continually emphasize that you might want to purchase an ungimmicked gimmick (yup, that's what they call it) so you can switch it in when the audience member inevitably wants to examine the magical device. You can find one online with a little effort, and it will set you back another $15, which is costly, in my view.
There's no doubt that Wow is an amazing looking effect. But the challenge is how to present and justify its use. If you can't do that, it will end up being little more than a fascinating magic toy. The quality is top-notch, so If you're interested I urge you to act now as it's only a matter of time before this is turned into an ingenious marketing gimmick like the Himber wallet and D'Lite were.
I never did see Wow, but I did eventually see some of the unimpressive and shameless knockoffs that appeared a few months later. Although they were fun to play with, I wasn't impressed.
I am slightly more impressed with Wow 2.0, although I'm not exactly sure how it differs from the original version. (I guess the face-down edition is the major new twist.)
The 40 minute DVD is acceptable, but the target market for this product is revealed by the very (very) basic card techniques that are carefully taught. It's worth sitting through the disc though, as there are some good ideas and interesting routines. I mostly liked the ones where the odd plastic sheath is acknowledged as being, well, odd. Trying to pass it off as a "cover" or somesuch is just plain silly--it's clearly a prop, especially so when it causes the eye-popping transformation.
That's why the lessons on the DVD continually emphasize that you might want to purchase an ungimmicked gimmick (yup, that's what they call it) so you can switch it in when the audience member inevitably wants to examine the magical device. You can find one online with a little effort, and it will set you back another $15, which is costly, in my view.
There's no doubt that Wow is an amazing looking effect. But the challenge is how to present and justify its use. If you can't do that, it will end up being little more than a fascinating magic toy. The quality is top-notch, so If you're interested I urge you to act now as it's only a matter of time before this is turned into an ingenious marketing gimmick like the Himber wallet and D'Lite were.