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A New Partnership

MyLovelyAssistant recently celebrated its 13th year of operation!

Looking back, it's pretty hard to imagine how we got where we are. We started from scratch with nothing but a desire to help magicians make better choices when purchasing new products. In the past 13 years we've somehow managed to add almost 19,000 products to our database with over 3,500 reviews.

Of course, none of this could have been possible without the help of all the people who have written reviews for us. Only about 50% of our reviews are from our "Official Reviewers," so we owe a special Thank You to all of our readers that have written about their own experiences with various magic products and dealers.

Over the years, we have put in hundreds of hours of programming and data entry to keep things growing (not to mention thousands of dollars in advertising, hosting and shipping). It's been a true labor of love.

But reality has set in. Tracy works full-time for a giant software company and my business has grown to the point where my "spare time" needs to be spent away from computers and cell phones.

Luckily Jeff Stone showed up on our doorstep several years ago. Jeff wrote his first review for us in December of 2008. After a while, I could tell he was gunning for my title for the most reviews written. Not only did he catch up, he surpassed me a long time ago.

Jeff started his own website, Magic Reviewed, in November of 2010. He could have very easily just said "Sorry, guys, I'm moving on to bigger and better things" (we've had that happen before). But he actually asked how we felt about him creating his own site! Of course, we were in full support (remember our goal is to help magicians make better decisions).

Jeff has done an amazing job growing his MagicReviewed site. He's all fired up about this reviews business, just like we were 13 years ago.

So it only makes sense that we combine forces.

Effective immediately, Jeff is in charge of the day-to-day operation at MyLovelyAssistant.

But wait, there's more . . .

Jeff has some great ideas for building the site, our following and the reviews team. So you'll be seeing lots of changes in the near future. In fact, here's Jeff to tell you what we've got in store . . .
I'm very excited for this new partnership as well. We'll be taking baby steps at first, but here are a few things on the horizon in the not too distant future. We'll be creating monthly drawings where a free 4 star or better product will be given away to MLA readers.

There will be an official MLA newsletter going out on a regular basis announcing new products and new reviews. We will also be recruiting new reviewers, and so much more. If you have any questions and/or suggestions, feel free to email me at

> Enter The Free Monthly Drawing!

In case you're wondering, this does not mean either site is "going away." In fact, the goal is to build both sites through this partnership. Jeff has done an amazing job of building the MagicReviewed site around his personal brand.

MyLovelyAssistant will continue to host reviews from our current, and several new, Official Reviewers as well as all the reviews from everyone else in the world that has something to say.

I just want to close by reiterating how excited we are to be partnered with Jeff Stone and MagicReviewed. Great things are in the works!

Your humble servants,

Bryce Kuhlman
Tracy Atteberry
P.S. Enter The Free Monthly Drawing!

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