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Review of Magic Shop Hank Lee's Magic Factory

June 11th, 2011 6:07pm
Reviewed by Kolisar
Hank Lee's, sadly, is a mere shadow of its former self. When they were on 24 Lincoln Street in Boston (back in the 1970's), it was small, but a real magic shop. They grew and, at one point, had a very large showroom. The staff was knowledgeable and would gladly demo effects. When I was young (mid 70's to the early 80's) I would spend almost every Saturday afternoon there, watching the demos, and picking up the latest books. Today, their "showroom" is not much more than a hallway with a couple of display cabinets. The last time I went in there I asked if they sold a particular item and I was instructed to use a computer they had in the showroom with their website loaded in the browser window. The staff not only did not know what they sold, but to direct someone who made the effort to come to the physical store to use a web browser to determine if the shop sold a particular item is just wrong. The only impression that one can be left with after such an experience is that they do not want customers to come in the showroom. If they want to be a mail-order shop, they should close the showroom down and spend the money they do for the sales staff on someone who can create a more usable website for them with decent search capabilities.

Hank Lee's will always have a special place in my memory, but the old Hank Lee's, the current incarnation is forgettable and, sadly, not worth the effort. As it seems that they just want to be an online dealer, there are many others out there who have spent the time to create usable websites from which to shop.
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