Trade Shows--An Inside Insight
Marshall, Frances
Magic, Inc.
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This book is a must if you are even considering entering into the trade show field. Contents include Charging fees, Where are Trade Shows Heading, Snodell on Trade Shows, Scenes, Trade Show Surveys, articles by such great trade show performers as Mike Rogers, Del Ray, Tom and Liz Tucker, Dick Swanby, the real work on drawing crowds, holding attention, the exhibit booth, etc.