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The Trickery

User Rating:  (3)    (Read Reviews)

Company Description:

The Trickery has been doing business on-line for 8 years. We starting doing flea markets in the summer of '95 with just 35 products. The items were mostly the things most magicians start out doing - Nickels to Dimes, Professor's Nightmare, Thumb Tips, Svengali Decks and the like. We printed up a mini catalog that was originally done on a typewriter. We decided it was time to enter the world of desktop publishing. We bought a computer. I should really say I bought the computer while my wife was out of town on business. That was the only way to do it! After many trying nights, accidental deletion of files, trial and more notably error, our first real mini catalog was complete. The next step was simple, open a web site and go on-line. The problem was that I didn't know how to go about that. None of my friends knew anything about creating pages. I bought a program and book and taught myself HTML. This was a long and invaluable learning experience. After many months, The Trickery was born. Things back then weren't as graphic as today. I think Netscape Version 2.0 had just come onto the market. There also was not the vast array of virtual magic shops that you can find today. That's OK. Free enterprise makes the world go round...and means better prices for the consumer.


September 24th, 2006 8:31pm
Reviewed by Kaarlo von Freymann
This is one of the few web sites with exclusives, so if you like specials that the big outfits do not carry, and do not mind that they naturally cannot be the cheapest, order them from The Trickery.
Good service and fast delivery. Problems are taken care of.
Kaarlo von Freymann, Helsinki Finland
3 of 5 registered users have found this review helpful.
June 25th, 2010 1:12pm
Reviewed by Wizard of Oz
The Trickery is a breed of its own. Howard keeps his inventory selective and specialized, but his service broad and plentiful. He is honest about what he sells, and stands behind it.

Many shops will sell you props they've run out of, and have you wait for a back order...after you've paid. Not The Trickery. They clearly mark ONE LEFT, or SOLD OUT, so you don't waste your time and money shopping for an effect you won't receive for months.

Great magic. Reliable inventory. Dependable service.
Call me satisfied!
April 6th, 2013 6:37pm
Reviewed by Dr. J. M. Ayala de Cedoz
I give this dealer a great review because Howard was a very nice guy and a knowledgeable one too. He was easy to deal with and had great customer service.

At this point in time (13 of March of 2013) The Trickery has been closed. Howard has stated that it was time for him to move forward and explore other options (reasons unknown) and he has started another business (non-magic related). I wish him the best of luck.
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