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Diamond's Magic

User Rating:  (4)    (Read Reviews)

Company Description:

Diamonds Magic is a premier mail order magic shop on the North Shore of Boston. Eddie invites you to visit him and his entire stock of magic products at Diamond's Magic store location: in Peabody, Ma. We sell world wide.


November 30th, 2004 12:10am
Reviewed by Ken Gellhaus
Diamond''s is operated by Eddie Gardner and family. There is a real personal touch here as Eddie often answers the phone himself, has actually seen tor used the product and has some "real world" advice on it.

Over the last several years, I have ordered a number of DiVDs, vidoes and books from Diamond's. I often have found their prices to be $5-7 less on these items than most other stores. One guess as to their ability to sell at these prices? The Diamond's website is neither state of the art nor very easy to use. It doesn't provide product descriptions and rarely any pictures.

Diamonds has a periodic eNewsletter that advertizes its specials, and these are often quite good. The products always are shipped on a timely basis and well packaged.
2 of 4 registered users have found this review helpful.
February 25th, 2006 3:45pm
Reviewed by bnlentertainment
Diamonds Magic is by far the best shop in Massachusettes!! Eddie, Margie, and staff are professional, helpful, and just the nicest people you could hope to meet.

Now lets get to the magic........The prices are the best you will find in the area and online as well. The web site is a little difficult to use, so if you cant make it to the shop I would strongly recommend adding your name to the mailing list and order by phone.

The money you save and the fast shipping will keep you a customer for life! I promise! After 25 years of performing and dealing with several on-line companies and local magic shops, I can honestly say I will never go anywhere else!
2 of 4 registered users have found this review helpful.
July 5th, 2006 2:59pm
Reviewed by alg
My friend & I both purchased the same item at a one day covention. It was a set of mini brass chop cups. Eddie sold them to us for $60.00. We were both happy until we returned home & found the same item selling all over the web for $30-$35.00 depending on who you bought from. We paid about double the price at Diamond magic.

My friend called Diamond & made a complaint about the rippoff price we were charged. Eddie said he would do nothing as he felt that he had also paid too much when he bought it.

Even if his story was true, we stilled paid double the price. He made a big profit on us & would not make any adjustment. All he had to do to keep our business was to give us a partial credit towards a future purchase. Insteas we stayed ripped off & he lost two customers forever.

We will never purchase from him again.!!!!!!
3 of 5 registered users have found this review helpful.
June 11th, 2011 6:10pm
Reviewed by Kolisar
I have known Eddie Gardner for a number of years as I have purchased a number of items from him. He will go out of his way to locate items that he does not have in stock and is always glad to special order them for you. I find his website hard to use and poorly organized (thought not nearly as bad as Hank Lee's), and I prefer to order over the phone or in person.

If you are ever in the area, stop by. His shop is what you expect from a real "brick and mortar" magic shop. While I appreciate online magic shops for the variety of items that they offer, there is nothing like the experience of walking into a magic shop and having the items demo'ed for you in person. You truly get to experience the effect as it will actually be seen, not with video editing and over-acted reactions that are far too common in demo videos today.

I also have found that his prices are often lower than other locations. I have in the past, and continue to shop there, and I certainly would recommend giving his... [Read More]
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