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Daytona Magic

User Rating:  (11)    (Read Reviews)

Company Description:

OUR LOYALTY IS TO OUR CUSTOMERS. You are the people who are the most important to us. We will always try our best to satisfy you. The workmanship of all our apparatus is always guaranteed. We will gladly replace a defective item. Our return policy prohibits you from sending anything without an authorization. Call first for return authorization.

When you purchase a magic trick, you purchase a secret. You can't return a secret! All Sales Final.

We try to describe our items in a fair and true way. If you are a beginner to this wonderful hobby ask us about an effect before you buy it. We will give you honest answers to how easy or difficult the effect will be for the average person to learn.

We do not recommend fire of chemical magic to anyone who is not a professional. We never knowingly sell fire or chemical magic to children. Parents need to supervise their children in whatever they purchase. Once an effect leaves our building we have no control how it is used. Therefore we accept no liability on a product's use of misuse.

Prices sometimes change. We will make every effort to adhere to the prices in our catalogue. However the prices are subject to change without notice.

If we are out of an item and expect it in shortly we will charge you for the item and send it to you freight prepaid when it arrives at our shop. If we feel that the item will not be in for a while, we will back order the item without charging it to you. When it comes in we will send it at a reduced freight charge and charge you for the item at that time.

If you prepay an item and we do not have it in stock or expect it in the near future. We will issue a credit that is good on anything else. If you want a refund for an item under this circumstance just send back the credit and a short note.

We send 98% of our orders out the same day. We have nearly all the items in this catalog in stock at all times. We are sometimes at the mercy of other manufactures when we back order an item.

We accept most credit cards including Visa, Master Card, American Express and Discover.

We extend credit only to Wholesale Accounts that have established themselves with us. To get our wholesale catalog you must send us your tax number on a business letterhead. You must buy quantities of an item to receive wholesale prices.


June 20th, 2003 11:26am
Reviewed by GaryMichaels
You really can't top pros like Irv Cook and Harry Allen, now that Al Cohen has left the dealer business (and what a loss he is -- one of the legends!). Always friendly, among the most knowledgeable around, great folks demoing, selling top-shelf items -- what more can you ask from a dealer? I've never had a problem with returns (kept getting a bad set of Kamillion Koins -- they eventually sent me three of them for me to choose from). Tremendous online store with 20% off of the books and videos you want. These guys are the best.
4 of 7 registered users have found this review helpful.
January 7th, 2006 1:47pm
Reviewed by magicman1
The great thing about Daytona is that even if they don't have a product you are looking for (not likely) then they will either find it for you immediatly or have it made! That' right have it made! Great customer service. The prices can be a little much but other then that they are absolutely wonderful.
2 of 5 registered users have found this review helpful.
July 21st, 2008 6:22pm
Reviewed by DonHarlan
Maybe I caught Harry on the wrong day, but I’m not too impressed with people who talk down to their employees, or publicly humiliate them. Seriously I felt for the young guy behind the counter. Also the type of pushy sales tactics that he used, come on its magic not used cars. My vote is to only buy online, going in there was such a disappointment.
3 of 5 registered users have found this review helpful.
October 21st, 2008 11:17am
Reviewed by Amazing.Louie
O.K I've purchased many times in the past from Daytona Magic. I was happy with them until one time I had a problem and the way they solved it disturbed me. I purchased "elastic"
thread for a certain magic effect, They sent me the wrong thread (thin kind). I called Daytona to tell them they sent wrong thread. I was told to send it back...So I did. I called 2 weeks later to see what happened. They told me they got package but thread wasn't in there? I was told I would have to buy it again for them to send it? Let me see...they send wrong thread, it gets lost in mail...I have to buy again....That's not a professional way to treat a repeat customer over a $10 item. You make your decision..............
3 of 5 registered users have found this review helpful.
July 6th, 2009 7:49am
Reviewed by DonB!
Ordering form them online or over the phone has always been a good experience for me.

However, when I went into the shop it was a totally different story. Harry was downright mean to the young man working there, putting him down in front of customers and telling him "Don't make me tell you again..." regarding little details.

Employees can have differences, but they should be solved after hours, not in front of customers.

Also, Harry was always trying to sell me something that I didn't want. I told him I was into mentalism and he tried to sell me everything else under the sun.

I also noticed that they were manufacturing their own versions of copyrighted packet tricks and some other effects. Ethics in magic are dying, but for dealers to participate in that slow death is not something i want to take part in.

Pros: Nice selection
Cons: Employees that sell you ANYTHING you don't want, and then are rude with each other about it all.

My wife had to go outside while I... [Read More]
1 of 1 registered users have found this review helpful.
October 7th, 2009 1:31pm
Reviewed by Zeke The Freak
I too had a similar problem as another reviewer. I made a fairly pricey purchase at their convention. and when I tried practicing it, could not get it to function correctly. I called and told them I would be at an upcoming convention that Harry was at, and they said take it and harry would exchange it. It knew? nothing about the exchange and took it to be "fixed". After 3 months of not a crumb of communication, followed by I am having another guy look at it, I sending it back to India, I finally had to settle for a different product, that retailed for 1/4 of my original purchased product. That was after my constant calling and pressuring.

I lose respect for any businessman who degrades his competition with a statement like..... "If you had bought this at **** **** place he would hang up on you and not do anything" It was after I mentioned you have my money and my prop. I have nothing, but the hope you would make this right. Guess I should be thankful that he did send me something.
1 of 1 registered users have found this review helpful.
February 15th, 2010 8:03am
Reviewed by charles rummens
I have met Harry Allen and I attend the Daytona Magic convention every year. Harry is a wonderful person that will show you any trick and answer any of your questions. Most professional magicians are not even approachable. Not Harry!! In this day of "online" magic shops, it is difficult to compete having a "brick and mortar" store. Harry strives to bring magic into everyone's life and that is not easy. I have been to his store and it is phenomenal! It is unfortunate that some of the patrons have had poor experiences. But it just goes to show you that if someone is happy with a place they may tell one or two people, if they are unhappy the well tell 10 people. Kudos Harry!!
1 of 2 registered users have found this review helpful.
December 16th, 2010 4:09pm
Reviewed by Hitch
We are all characters!!! Every geeky, freckled, pimpled kid that ever attempted to "fool" someone with a trick is a character. Every magic dealer that sells that kid a trick is a character. I used to work for Bob Little, what a character... Harry Allen is Harry Allen!!! In a age where with a click of a mouse another Brick and Mortar shop vanishes I have to cheer on the characters that show up every day and sell packets tricks to "future characters". Thank GOD for characters, on both sides of the glass display cabinet (with packet tricks inside)...
July 23rd, 2012 10:12pm
Reviewed by James Crist
At the IBM convention in Texas, I asked about a cut no cut sisours, they did not have it with them but said I could pay for it and it would be sent. OK sound goo, when i got the it, it was a pice of junk. This year in Norfolk I told daytona magic what I thought about it and was told yes it is junk we trying to get rid of them, then he tried to sell me a $450.00 set.
April 6th, 2013 6:40pm
Reviewed by incredible mr g
I have not had much luck with daytona magic. I ordered a trick on saturday, and here it is tuesday, and it has not even shipped yet. The order is paid, but what? I have sent 2 emails aasking about my order, but have not even got an answer yet.
July 29th, 2015 5:10am
Reviewed by Daxr-phillips
I make a trip to Florida (ormond beach area) about every year with my family. I stop in the shop 2-3 times a week. Yes they do get busy on the phone and with customers. My last experience there was pretty good. I had a list of items I wanted to purchase, some were in stock some were not. Harry and his staff helped with choosing some other items to fit my style of magic. this is my go to shop 1st then I have some others I visit. Harry pulled me aside and gave me a huge break on a certain effect, he was doing a demo for a crowd of folks, I stood back from the crowd of guest and observed and was sold. Everyplace has its share of problems from time to time, but my online and in store purchase have come off with out a hitch.
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