Overview:
The performer shows a jacket he is wearing and asks the spectator(s) to guess the price that he paid for the article of clothing. After some deliberation the spectator(s) names a price. It is noted by the performer who then, either opens the jacket or removes the jacket, displays a store security tag attached to the clothing. Hanging from the security tag is a price tag, amazingly it is the same price that was guessed by the spectator(s).

What You Get:
The items you need come in a zip lock type plastic bag. On the front of the promotional insert are quotes from several icons of the magic world such as David Stone, Joshua Jay, Andi Gladwin and Marc DeSousa. On the back, is a short description of the effect and a list of the contents of the package.
In the package itself you will get a look alike security tag that will do mostly all the work for you. You will also receive two different tags on which the price can be written and a marker to write with. Also, in the package you will get a link to the instructional videos to get you along you’re way to perform Priceless.

The main gimmick, the security tag, is extremely well made and thought out. It will be obvious as soon as you see the tag the quality of the gimmick. The mechanism is smooth and quite. In addition, the workings of the security tag can be easily removed to be used independently of its housing. Not only does this allow for a couple of variations of the effect but can be used for other routines independent of Priceless. Two versions of price tags are provided. One generic “SALE” tag and one from a French branded clothing manufacturer. A marker is conveniently provided and when it has been used up it is easily replaceable.

Instructions:
The instructional video is actually fourteen smaller videos from 2 to 6 minutes each. Each video segment focuses on a particular aspect of the effect from how the effect was conceived, setting up the gimmick, live performances, to various nuances of performance. I found that breaking up the instruction into smaller focused segments made it easier for me to watch. The video themselves are filmed well and were easily followed. The lighting and sound were excellent on nearly every one.



Pros:
“The best, most practical solution to the legendary “prediction on the back” effect I’ve ever seen” ...Marc DeSousa

I have to agree, Priceless allows both a professional and casual performer the ability to perform an effect that would normally have to be constrained to a stage piece. The removable security tag allows it to be transferred for jacket to jacket which means that there does not have to be a dedicated article of clothing to perform this effect.

Cons:
There are none that I can see. Everything about this package has been well thought out.

At A Glance:
Can be performed with minimal skill set
There are no major audience management issues
Can be performed virtually surrounded
A couple of seconds to reset
No DIY time, the gimmick comes completely assembled

Suggestions

As with many Sanders and Huot effects, you are receiving a quality product at a fair price. The engineering and look of the gimmicks are superb. I highly recommend this one.

Priceless is a great trick that is reasonably priced and delivers strong commercial magic for stage or close up environments. You ask your spectator how much they think you paid for your jacket. They guess any price. You either turn around to reveal a security tag in the middle of the jacket on your back or take your jacket off to see a security tag on the inside with a price tag. The guessed price ends up being the price that is written on the security device price tag. It is a great comedy piece as well as mentalism routine.

With Priceless you get the Priceless security device gimmick with two different price tags. You select either price tag to affix to the security device. The instructions are streaming only (not downloadable) and last an hour and twenty one minutes. The instructions contain live performances by Michel Huot and Richard Sanders, different handlings for various situations and cover everything you need to know. Quite frankly, I performed this without watching the instructions first because it was clear what I needed to do and I was used to the method from other tricks where you find a spectator’s ring on your key chain. The quality of the video is fine and the teaching is excellent.

The trick, as alluded to above, is very easy to learn and very easy to perform. Depending on how you perform this trick, there are some angles to be concerned about. I think the most impressive handling is the one where the security device is square in the middle of your back. For that version, you cannot have anyone behind you or on your sides. That is better for a stage performance. For the version where the price tag/security device is inside your jacket, your angles are much better although you still need to be a bit careful where your spectators are standing.

There can be a noise issue that may raise an eyebrow in a quiet strolling situation, but that is addressed in the instructional video. Sanders teaches you a way to somewhat silence the gimmick’s snapping noise if that is an issue for you. For me, it is not because you can talk over it and most background noise will camouflage it well enough.

The reset only takes a few second and a confident performer can do it in front of the spectator. Every time you do the trick the price is freely chosen by the spectator. You will not repeat the trick however in front of the same group so you can reset as you walk to the next group.

The ad copy and the promo video are accurate and if you like what you see, get it.

This trick is fantastic. It is fun to perform. It is funny and impressive.