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Two reasons.
First, we get over 13,000 visits (not inflated "hits") to our site every month; that's
over 400 visits to our site each and every day. Those numbers are from March, 2004 and they just
keep going up. Some of those eyeballs could be coming to you.
Second, you'll only pay for
results. Don't guess about how effective your ads are -- know it. You can pay a fixed amount up front
for a certain number of people to see your ad, OR a bit more for a certain number to clicks thru to your
website, OR you can, if you want, still do it the old fashioned way and pay a fixed monthly rate.
No matter which way you choose, you'll still know exactly what you're getting.
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